Essex Green Town Center

Originally built as a regional mall anchored by Sears and Macy’s, it was later positioned as a movie theater and grocer anchored center. SBLM was hired to position this retail complex to embody the meaning of its name, Town Center. This was accomplished by making the campus more walkable, curating it for community needs and encouraging services such as food and beverage, health and beauty, and child care services that would be useful through all hours.

 

SBLM’s redesign scheme reimagined the space to better serve the West Orange community. Redesign of the mall included allowing the large retail anchor stores to give back space to create smaller format stores. A higher ratio of food anchoring shops were positioned near to draw traffic to the entrance, and common areas were enhanced to create more points of convergence. The newly renovated center includes junior stores, small shops, local services and restaurants. Other features include improved circulation and access from the main road.